Origin and Growth of Olu Olu Foods

Olu Olu is the market leader of African as well as speciality foods which supply foods to the retailers, wholesalers and foodservice vendors. With more than 30 years in the market, it offers a wide range of products. Having its origin in Nigeria in the late 1970s, it evolved as a specialised African foods and exotic foods label. It has a wide range of African and exotic health foods, drinks in its kitty.

It brings the finest foods and drinks to its clientele which comes from Africa and the tropical region. It is known for its quality and has been making its customers happy for the last 2 generations. The product range includes foods, spices, pantry items, packaged foods and drinks which represent the culinary prowess of Asian, African, Caribbean and the South American continents. So if you are looking to buy Nigerian food online then this is your one-stop solution.

The story behind the name

The brand got its name “Olu Olu” from the names of the 2 founders of the company. The brand belongs to a couple named Mr Olumuyiwa Aiyegbusi and Mrs Oluyemisi Aiyegbusi. They began their operations in Nigeria but later shifted to the UK for establishing their brand as contemporary African foods and drinks label. They capitalised all the prospective opportunities which the ever-growing Western markets offer. The name is quite catchy and easy to remember. Today it has made its mark in the world as premium African food online and drinks brand.

A lot of people know that Olu Olu was amongst the first few African brands which distribute packaged food and drinks in UK and Europe. Anyone who wanted to Buy Nigerian Food had only one name in their mind and that was Olu Olu.

Olu Olu boasts of developing a process of developing foods and drinks which positively changed the way Africans consumed “Pounded Yam”. Being the founders of the instant “Pounded Yam”, the brand is mainly responsible for marketing the whole concept of this kind of flour to the entire world.

Olu Olu was the first brand which packaged, marketed and distributed Palm Wine throughout the European markets during the 1980s. By the end of 1990, it started producing African ready to eat foods. It was the first company to produce microwavable packaged foods and drinks. The introduction of canned foods like tinned Yam Porridge, Joll of Rice, Egusi stew belongs to this brand.

The brand is known as a pioneer, technological innovator and the trendsetter within the African and Exotic Health Foods and Drinks category. It has been recently awarded Gold Stars from Great Taste Awards of the Guild of Fine Foods for delivering an exceptional taste of Vegetarian food UK.